Digital transformation is more than new technology for charities. It’s about changing how a charity operates in telling its stories as well as raising funds and delivering value. It’s about creating an improved experience for everyone involved including volunteers, supporters and customers of services.
Those charities who have adopted digital technology are now able to operate more efficiently, manage information more safely and provide better service to their clients. They can also utilize their data to highlight areas that need improvement. This can increase confidence and transparency which will result in increased donations and a greater engagement of the general public.
A recent survey of leaders of charities discovered that a lot of charities struggle to overcome obstacles to digital transformation. Particularly the issue of funding was identified as the biggest obstacle and 40% of charities stating they need more funds to buy devices and software. Upskilling volunteers and staff is another major challenge. 38 percent of charities require more training to assist them in moving to digital. Many charities struggle to manage the demands of digital transformation while also continuing to work with service users.
It is important to remember that digital technology does not have to be expensive. There are a variety of low-cost options accessible, including online courses and free workshops. It’s also beneficial to take advantage of the expertise and networks already present among employees and volunteers.
If a charity is looking to achieve greater success in their digital marketing it is crucial to create an optimised website. This will act as a base for any other digital services. This could include a social strategy that promotes fundraising efforts and increases engagement, or a platform to create engaging content that is directly to their target audience.
A charity can also begin developing their digital offerings in most efficiently by using software that will allow them to automate their processes and deliver better outcomes for their customers. A digital health and wellness platform such as Medli for instance, allows charities to collect real-time data from patients through an application. They can then use this information to uncover insights that can improve the quality of healthcare.
As a result, the future is bright for charities that take on the challenges of digital transformation. They will be able to deliver their vision and raise more funds. This will enable them to provide the best service to their beneficiaries. With that in mind, it’s essential for charities to keep an eye out for trends in digital transformation, so that they are prepared when the time comes to make the changes. If you’re interested to change your charity’s digital strategy get in touch to speak with one of our experts today!